Every Friday the Edery boys go out and visit people to put on Tefillin. They might ”catch them” in their office or at home, and do the spiritual ”physical therapy”, strap’em up,
and then give a warm, ”just popped out of the oven” Chabad Japan signature Challah. This is called the ”Tefillin Route”.
Sometimes other boys join the fun and learning experience. The people are moved and happy to see their weekly visitors, and are impressed by their consistency and devotion.
Special Mazal Tov to Shneor Zalman Edery on his 11th birthday. May you give much happiness to your parents, many good and healthy years and success in all your endeavors.