There is a famous Jewish tradition to hear the shofar blown every day of the month prior to Rosh Hashana.
Rabbi Edery goes on a daily ”Shofar Blowing Route” to have more people merit hearing the Shofar as a preparation for the High Holidays.
This week Rabbi Edery was invited to a gift show where he met Jewish people at the exhibition. He blew the shofar, put Tefillin on them and organized a Torah class all very quickly and efficiently. They were very moved. One commented :” I thought I am coming today to the gift show to make money, but I came to collect Mitzvahs!’